Penn State Variable Pricing - Football 2014

Frequently Asked Questions



What is Variable Pricing?

Variable pricing determines different individual game ticket prices based upon the expected demand for that game. For example, the ticket price of an early non-conference game can be lower than a mid-season game with a rival.  This is an industry pricing trend that includes several B1G schools, e.g., Ohio State, Wisconsin, Iowa and Maryland.  

 

Why Variable Pricing?

Our fans have asked! We have listened to fans asking us to fill Beaver Stadium, provide more value and improved experiences, and offer more pricing choices to accommodate rising travel costs and tightening family budgets.  Our variable pricing model, new state-of-the-art video boards, point of sale credit purchases, Wi-Fi, and an online interactive seat map are examples of efforts to respond to our customer requests. Our goal is to bring as much direct fan support to the team as we can!

 

Is this the pricing model now used for Michigan Football Tickets?

No, Michigan instituted Dynamic Pricing, which allows for changes in pricing throughout the course of the season. Dynamic Pricing is the sports and entertainment version of the model used by hotels and airlines.  However, our variable pricing model will fix the single game pricing before sales begin and will not allow broad dynamic changes during the season.

 

How was single game pricing determined?

Prices were determined by studying the Nittany Lion TicketExchange, other secondary markets, and by analyzing direct ticket sales patterns throughout the past seasons.  Based on fan feedback, surveys, and industry trends, we want to introduce pricing options for fans who are considering buying Football tickets on an individual game basis.

 

How does this affect my season ticket pricing?

Your season ticket price for 2014 has stayed the same but with more value!  We’re happy to again confirm that there is no ticket price increase for our season ticket holders.  In fact, fans in the upper north end zone will notice a slight decrease in price in order to properly align with the variable model for single game pricing. 

 

As a Season Ticket Holder, do I get a ticket discount?

Yes! Fans that purchase season tickets will see significant savings from single game pricing in most zones as well as new benefits for being a season ticket holder.  The savings exception will be in the North Upper Zone, however, this season ticket investment has decreased from 2013.   

 

Does this effect pricing on the Secondary Market like TicketExchange?

Supply and demand is the driving factor on the secondary markets.  Penn State season ticket holders can post tickets from their package on our TicketExchange for up to 15 times (15x) the face value.

 

Does this affect my donation?

No, the donation guidelines for the 2014 giving year remain the same as last year.

 

Who can help explain this further – I want to know what tickets are best for me?

Sales Representatives are available at 1-800-NITTANY to answer any questions you may have regarding the variable pricing model and how to use it to find the best seats for you. 

 

Whose idea was this?

Yours! Our fans have been asking for a model that delivers additional pricing choices. You choose the game and seat to fit your preferences.

 

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