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April 5, 2013
UNIVERSITY PARK, Pa. - The Penn State Lady Lions have been recognized as the 2013 Play 4Kay Division I winner for their efforts in the national effort to raise breast cancer awareness and raise funds in the fight against breast cancer. The Play 4Kay initiative is a national fundraising effort is in memory of former North Carolina State University head coach Kay Yow, who was first diagnosed with breast cancer in 1987 and battled the disease until 2009.
The Play 4Kay initiative annually unites a nation of coaches to raise breast cancer awareness and research funding through the dedication of proceeds from at least one sporting event. Since its inception in 2007, hundreds of institutions have participated in Play 4Kay, raising more than $2 million.
The 2013 Pink Zone at Penn State took place on Sunday, Feb. 24 and saw 14,173 fans in attendance account for the fourth-largest crowd in school history and the largest to witness a Pink Zone game. In addition, the Lady Lions welcomed a record 621 breast cancer survivors to the game. They were honored for their fight against breast cancer at halftime and at a postgame reception.
This year's Pink Zone at Penn State fundraising efforts benefit the Mount Nittany Medical Center, Penn State Hershey Cancer Institute, Pennsylvania Breast Cancer Coalition, the Kay Yow Cancer Fund, J.C. Blair Memorial Hospital and Lewistown Hospital. For more information on the Pink Zone at Penn State, visit the official Pink Zone website at www.pennsylvaniapinkzone.org. The fundraising total from this year's Pink Zone at Penn State will be announced in the coming months. In 2012, the Lady Lions donated a record $203,000 to breast cancer causes.
"2013 was a truly transformational year for the Play 4Kay initiative," said Kay Yow Cancer Fund Executive Director Sue Donohoe. "From the national coverage and prime-time matchups on ESPN to the atmosphere in each high school gymnasium, the Fund is incredibly grateful to the entire basketball community for their tireless contributions and determination to keep Yow's legacy alive."
From February 8 to February 18, more than 1,500 teams and individuals donated or participated in the 2013 initiative, amplified by an event-high 24 teams receiving coverage across the ESPN networks. The organizations, raising the most funding in each division, will be recognized at the Wow 4Yow Welcome Party on Friday, April 5, held in conjunction with the 2013 Women's Final Four and WBCA National Convention.
The Lady Lions are on Twitter. Follow sports information contact Kris Petersen (@ladylionsid) and the Lady Lions and coaches (@pennstatewbb) to get the inside scoop. The Lady Lions are also on Facebook at www.facebook.com/pennstateladylions.
About the Kay Yow Cancer Fund
The Kay Yow Cancer Fund is a 501 (c)(3) charitable organization committed to being a part of finding an answer in the fight against women's cancers through raising money for scientific research, assisting the underserved, and unifying people for a common cause. For more information on the Kay Yow Cancer Fund and the initiative or to make a donation, please visit www.play4kay.org.
About the WBCA
Founded in 1981, the Women's Basketball Coaches Association promotes women's basketball by unifying coaches at all levels to develop a reputable identity for the sport and to foster and promote the development of the game as a sport for women and girls. For more information on the WBCA, please visit www.wbca.org.