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Feb. 10, 2012
STATE COLLEGE, PA. - The Penn State Lady Lions always achieve an excellent response in their efforts to raise funds and awareness for the identification and treatment of breast cancer in women. But this year the Pink Zone attracted a new sponsor, and the effort received a commitment that takes the game to a whole new level. Because, when Kish Bank decided to sponsor WBCA Pink Zone at Penn State, the Bank made a commitment to do more than just write a check.
For the next month, everything at Kish will be in the pink.
Kish is raising awareness about the event by installing pink outdoor lighting at its facilities; decorating the interior of its branches in pink; and establishing an opportunity for customers to buy pink checks that will result in a donation to Pink Zone. Kish Bank is collecting donations for Pink Zone at Penn State at all of its branches in Centre, Huntingdon, and Mifflin counties. The branch that generates the most money for Pink Zone will win a Pink Party. The branch staff will be delivering pink cupcakes to the hospitals in Mifflin, Centre and Huntingdon counties that will benefit from the fundraising effort; and sponsoring a Power of Pink Drawing at its locations. The winner of the drawing will receive four luxury box seats to The Pink Zone game on Sunday, February 26 and a pink basketball autographed by the Lady Lion Basketball team and coaches.
The Bank also is sponsoring a basketball clinic with Coach Coquese Washington and the Penn State Lady Lions on Saturday, February 25 at the Bryce Jordan Center for girls basketball players that are in eighth grade and younger. Signups are available at any Kish Bank branch location.
In addition, Kish Travel, an affiliate company of the Bank, has arranged a bus trip from Lewistown to the Pink Zone game on Sunday, February 26 as the Lady Lions take on Minnesota at 2 p.m. in the Bryce Jordan Center. Those who sign up for the trip will be provided a fun-filled and comfortable ride to and from the event, game tickets, T-shirts, and a few other VIP surprises. The bus trip also will generate additional contributions to Pink Zone at Penn State.
"I am really excited about the way Kish has taken this initiative and run with it," said Miriam Powell, Pink Zone Penn State Executive Director. "There are Kish Bank branches located in many of the communities that directly benefit from Pink Zone when you consider our beneficiaries. It is inspiring to see Kish embrace these communities and promote the mission of Pink Zone. The enthusiasm they are generating with all the activities they are promoting in their branches is wonderful. We cannot thank them enough," she added.
"The Pink Zone is a cause that has inspired us," said Bill Hayes, Kish Bank CEO. "Coach Washington provides great leadership and the funds raised go to our region's hospitals. It aligns perfectly with our commitment to support the communities we serve in all of our regions." Mr. Hayes also commended Kish employees for embracing the initiative. In addition to collecting donations and making personal contributions to the cause, they are wearing pink, holding pink pancake parties, and celebrating with Power of the Pink ice cream cake, activities designed to elevate the importance of breast cancer awareness and the Pink Zone at Penn State within the Bank.
Last year, the Lady Lions donated nearly $200,000 for breast cancer causes. This year's fundraising efforts will benefit the Mount Nittany Medical Center, Penn State Hershey Cancer Institute, Pennsylvania Breast Cancer Coalition, the Kay Yow Cancer Fund, J.C. Blair Memorial Hospital and Lewistown Hospital. For more information on the Pink Zone at Penn State, visit the official Pink Zone website at www.gopsusports.com/pinkzone. The WBCA Pink Zone at Penn State is also on Facebook at www.facebook.com/pinkzoneatpennstate.
Questions about Kish Bank's Pink Zone related activities may be referred to Carol Herrmann, Kish Vice President for Administration, at 814 - 861 - 4660 ext. 8269 or firstname.lastname@example.org .