The Apartment Store Becomes First Title Sponsor of the Penn State Student Section

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Sept. 4, 2014

UNIVERSITY PARK, PA.- The Apartment Store, a division of Keystone Real Estate Group, in conjunction with Penn State Sports Properties, LLC is pleased to announce The Apartment Store as the Presenting Partner of the Penn State football student section at Beaver Stadium for the Fall 2014 season.

"As a veteran owned business, our staff is motivated by serving others." said Pete Hraba, VP, Marketing and Marine LtCol. "Being the official sponsor of the student section aligns with our new business model of providing hospitality level service to our Resident Guests. With the start of a new era in Penn State football, this was a great time for us to come on board as the first title sponsor. ESPN has ranked the student section at Beaver Stadium as the best in the nation. We are excited about this collaboration and what it means for our Resident Guests and our property owners."

As presenting partner of the Penn State football student section at Beaver Stadium, The Apartment Store will be the beneficiary of unique promotional rights; such as, game day direct marketing in the student section, creation of student loyalty programs, Athletics' social media integration, Beaver Stadium signage, fan engaging video board content, and co-branding with Penn State Athletics, including logo integration in The Apartment Store annual marketing campaigns. "We have some bold concepts that incorporate these benefits with unique offerings to our Resident Guests and we're excited to reveal them this fall" said Hraba.

"As a returning and expanding partner of Penn State Athletics, The Apartment Store will be the first partner to proudly sponsor the student section during the 2014 football season," said Tom McGrath, Penn State Associate Athletic Director - Business Relations and Communications. "We are thrilled to start a new marketing initiative with The Apartment Store directly aligned with our loyal, passionate, sold out student section."

"We not only strive to provide safe and clean housing but also consider the living needs and the experience for our Resident Guests and their families" said Benjamin Heim, CEO and former Army Captain. "Penn State's goals of student recruitment and retention parallel our mission to assist Resident Guests and their families with housing and living needs and also to assist them in their success in transitioning to be responsible members of our community."

Students and their families who would like to participate in The Apartment Store's Resident Guest VIP services as part of their PSU experience should stop by the office or call at 814-237-0311.

Keystone Real Estate Group, LP of State College provides residential, commercial and construction management as well as commercial development and asset management. A veteran owned and operated company, our core values are our commitment to setting a new standard for customer service. "Passion for Service; Passion for Property." Please visit our website at www.kreglp.com.

 

 

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