BIg Ten Football and Basketball to Air Nationwide on Sirius XM Radio

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Sept. 25, 2009

NEW YORK - SIRIUS XM Radio (NASDAQ: SIRI) and Learfield Sports announced today an agreement to broadcast Big Ten Conference football and men's basketball games to listeners nationwide.

Starting tomorrow, September 26, SIRIUS XM will begin airing live play-by-play of every Big Ten football game through the end of the regular season. A schedule of Big Ten men's basketball games on SIRIUS XM will be announced at a later date.

"Year after year the Big Ten boasts some of the country's best teams and we're thrilled to have these games as part of our college sports lineup," said Steve Cohen, SIRIUS XM's SVP of Sports Programming. "With SIRIUS XM, Big Ten fans and alumni will be able to follow their teams from anywhere in the continental U.S., and college sports fans around the country will have access to some of the season's best matchups."

"We're thrilled to have completed this agreement in time for tomorrow's games," said Learfield Sports' Senior Vice President Mike Behymer. "Big Ten Conference fans will be happy to catch their favorite University game action on satellite radio every week throughout the season."

Penn State Football and Basketball on the Penn State Sports Network is a presentation of Penn State Sports Properties, a property of Learfield Sports.

This weekend's Big Ten Football on SIRIUS XM: (All times ET)

SIRIUS Channels: XM Channels:
Day, DateKickoff TimeAway Feed/Home Feed Away Feed/Home Feed
Sat., 9/26Noon Minnesota at Northwestern -/158 -/197
Sat., 9/26Noon Michigan St. at Wisconsin -/123 -/144
Sat., 9/26Noon Indiana at Michigan -/121 198/103**
Sat., 9/263:30 p.m. Illinois at Ohio State -/123 -/144
Sat., 9/26 8:00 p.m. Iowa at Penn State -/152 -/196
Sat., 9/268:00 p.m. Notre Dame at Purdue 159/130 117/197

** Denotes "Best of SIRIUS" channel on XM

Schedule subject to change.

Learfield Sports manages multimedia rights including the radio networks to more than 50 collegiate institutions and associations including the Big Ten Conference and six of its members - Indiana, Iowa, Minnesota, Penn State, Purdue and Wisconsin. SIRIUS XM has existing agreements to broadcast football and basketball games from Ohio State, Michigan and Michigan State.

SIRIUS XM also broadcasts live games from SEC, ACC, Big 12, Big East, Pac-10, Conference USA, Mountain West Conference and Ivy League. For more information on SIRIUS XM's college sports programming and a schedule of upcoming games, visit www.sirius.com/collegesports or www.xmradio.com/collegesports.

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About SIRIUS XM Radio
SIRIUS XM Radio is America's satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, and traffic and weather. SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Jimmy Buffett, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, The Grateful Dead, Willie Nelson, Bob Dylan, Tom Petty, and Bob Edwards. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR®, and broadcasts major college sports. SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers.

SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.

About Learfield Sports
Learfield Sports also oversees marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations nationwide. The company, which is title partner of the Learfield Sports Directors' Cup, is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation. For more about the company and its complete portfolio, visit learfieldsports.com.

 

 

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