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Nittany Lions’ Exclusive Multimedia and Sponsorship Rights Holder Wins Top Honor
Lion Country Lodging has teamed up to become a Preferred Partner of Penn State Athletics
Penn State Assistant AD to be honored June 2 in Atlanta
Tom McGrath was named Associate Athletic Director for Business Relations and Communications at Penn State in 2014.
McGrath joined the Nittany Lions after serving as Vice President of International Business Development with Jet Set Sports, one of the world's foremost providers of hospitality and ticket packages for the Olympic Games. A graduate of Springfield College, he served as Senior Associate Athletics Director at the University of Colorado from 2005-10. While in Boulder, McGrath contracted more than $100 million in long term revenue through new multi-media rights and corporate sponsorships, led CU Athletics' strategic investment in the basketball programs and played an integral role in Colorado's transition from the Big 12 Conference to the Pac-12 Conference.
Soon after earning his master's degree at Springfield College, McGrath joined USA Basketball as Associate Executive Director, where he worked extensively with NBA on creating the highly successful marketing program for USA Basketball and the 1992 Olympic Dream Team. The Melrose, Mass. native coordinated the men's basketball programs for the Olympic, Pan American and World University Games from 1978-92.
McGrath served as Vice President-Administration with the NBA's Boston Celtics from 1992-95, overseeing all the franchise's business and communications operations and serving as a point person on the team's transition from the Boston Garden to a new facility. He then worked as Executive Vice President at Host Communications, where he directed the company's business relationship with the NCAA corporate partner program and rights associated with marketing, radio network, internet, publishing, events and merchandise licensing.