Dunkin' Donuts Launches Partnership with Penn State Athletics
"Penn State football fans are among the most dedicated fans in college sports, with the top student section in the nation," said Jessica Weissman, Field Marketing Manager, Dunkin' Brands. "We're proud to partner with Penn State Athletics and look forward to giving our passionate fans the opportunity to display their allegiance with Penn State-themed products and promotions throughout the season. Nittany Lions truly run on Dunkin'!"
"We welcome Dunkin' Donuts into the Penn State family and are very excited to work with them," said Tom McGrath, Penn State Associate Athletic Director - Business Relations and Communications. "Dunkin' Donuts has taken the opportunity to co-brand with Penn State Athletics to a new level, which will bring significant exposure to both parties. We can't wait for our fans to experience this new partnership."
In Dunkin' Donuts locations throughout the region, fans can show their team pride with the "Ultimate Tailgate Package," including Penn State-themed hot and iced beverage cups, donut boxes, a themed Box O' Joe®, the official "Penn State Pride Donut" and Penn State-themed gift cards in participating restaurants. In addition to the co-branded items in stores, Dunkin' Donuts is launching a game-related program for fans.
The "Penn State Wins, You Win" program offers an exclusive promotion for fans to celebrate each Penn State football victory. The Monday following a Penn State win, the Dunkin' Mobile® App will feature a coupon redeemable for a free medium hot or iced coffee valid at Dunkin' Donuts in the Central and Northeastern Pennsylvania regions. Fans can download the Dunkin' Mobile App® here: http://ow.ly/oy9ZD.
Additionally, Dunkin' Donuts will offer free coffee samples at three home Penn State football games this season. The sampling will be featured at Football Fan Fest in front of the stadium at the following games:
• Sept. 27 vs. Northwestern
• Oct. 25 vs. Ohio State
• Nov. 15 vs. Temple
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com. To learn more about the "Penn State Wins, You Win" offer, visit www.ddpennstatewins.com
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group Inc. (NASDAQ: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.